I am not too surprised by this. After 2-3 days of gameplay I was bored with this game. I got it on release. I did give it a full month but then decided not to pay to play it. Well I guess they have lost enough subs and with GW2 and WOW both coming out soon, they knew this was their last chance at survival. So you can now play your character to 50 but then will have to pay to play end game. So its not entirely f2p but close enough. I have not seen a date when this starts but it is supposed to happen this fall so I would assume next month?
But I wonder, what do all of you that told me that this would be a WOW killer have to say? Muuahhh ha ha:)