xbox one needs to change its marketing among other things…

Edit: my thoughts after talking to several game designers and doing some research on the system. I am still really annoyed about he price though. $500 is too much for a game system…grrrr

This post will discuss why MS needs to change course now if they want their console to do well. Whoever came up with these ideas is not a gamer and should be fired from MS. Gamers are rebels. They do not like conformity and the marketing for this console is everything they hate. Now just a word of warning – Sony is probably going to be doing this same stuff (well not price) they are just keeping quiet at this point as they should seeing what MS is going through. Its not really MS or Sony’s choice, rather the game publishers. I will also note that I am more than likely buying an xbox 1 (not on release though, I will wait for halo).

Edit: Here is a good explanation of all of these things. Basically what it comes down to is MS did a terrible job marketing some awesome new features and they actually made them sound bad: http://www.neowin.net/news/anonymous-xbox-engineer-explains-drm-and-microsofts-xbox-one-intentions

1. Price – this is the biggest. Given the current economy, people are not going to spendĀ  $499 when they could get the sony for $399. It does not matter what you include in the console. Its the price tag people will see. $499 for a console is too expensive regardless.

2. Features – 24 hr online check, no borrowed games, etc. – since these changes would only affect a small % of gamers, why have them to begin with? People are just bashing the system because of them even though they wont be affected. Do not try to educate the community, its not going to work. Whoever thought it would needs to be fired.

3. Kinect – People could care less about kinect and now feel like they are going to pay for something they wont use. Have a bare bones system with no kinect. Heck have no storage, let people use their own. Things like this would reduce the cost and people would be happy.

4. xbox live – there are rumors you are going to charge more for things like netflix and such? Keep xbox live pricing as is. Its only going to confuse people and make them mad. Dont do stupid stuff. If you want to be # 1 listen to gamers not your business analysts.

5. Exclusives – you better get your exclusives in check. The bigger games are all multiplatform. If bungie’s new game is awesome PS4 will win this gen for sure. COD and battlefield already make it not important which console you have.

Posted in gaming and tagged .