If Microsoft’s Xbox One wants to win the console war, right now, its very simple. Lower digital game prices $10-20. It’s that simple. Show us, as users, that all of your security issues to prevent piracy are so that developers can rest assured their is less pirating, which should increase profits. As a result you should be able to lower the cost of digital games as the PC has done. So do it and do it now. Additionally when users are not buying the disk, case, etc they lower your costs anyway. So if you want to get your rep back fast, make the announcement that digital games are going to be lower.