Confusion over ADDIE

Why are we trying to replace ADDIE? What is wrong with ADDIE? Should we be replacing ADDIE? Let’s replace ADDIE with XYZ. 

I keep seeing these discussions over and over again in the field. Why? I am actually not quite sure. One guess is that people can ‘get known’ or ‘make money’ off of a new process. Maybe people just like to see new things – after all we are a tech field where nothing lasts more than 2 years. Honestly though I am not quite sure why we are trying to replace ADDIE.

So what is ADDIE?

ADDIE is a design process used for training design and development. You can read about what it is here.

The big question though, can we replace it?

The simple and short answer is NO. You cannot. Unfortunately for the people trying to replace ADDIE, it cannot and will not be replaced in instructional design. We might call it something else or even have our own unique way of doing it but guess what – its still ADDIE. That’s right. Regardless of what someone tells you – you will always need to do an analysis before you start a project. Always. 70% of projects in corporate america do not meet their desired expectations (as in fail) and one of the main reasons is a poor analysis (1, 2). If you want to fall in that category then do not do your analysis. I prefer to be in the ‘successful’ project category so I do analysis.

Guess what, (and this is the kicker) there is not one way to do an analysis or any step in the ADDIE process. That’s right – each company, project, branch of the military, contractor, etc has their own way of doing ADDIE that works for them. It does not need to be linear and each step, for instance, analysis, might need to be done differently for each project you work on. There is no one way to do analysis. This is really where things like SAM, AGILE, Rapid Prototyping, Dick and Carey, etc come in. They do not replace ADDIE. Instead, they define how to do one or many of the steps in ADDIE. And they are 1 of a 1000 ways to do it. Do not think one of them is the ‘best’ all the time. You need to change these steps for each project or client due to the million different factors that comes with that client/project. So guess what? They are all just ways to do ADDIE. They are NOT replacing it at all.

 

Posted in Corporate, Higher Ed, Instructional Design, K-12 and tagged , .