*Note 1 – these are general guidelines that need to be modified for each project and media type.
*Note 2 – I would first consider: Users, Context, Technology, Goals/objectives, Task Analysis
*Note 3 – These would be examined in order to start creating a design that is usable (usability), and then I would evaluate my prototypes using heurisitc, pluralistic, style, and cognitive walkthrough
1. Simple and natural dialogue
1.1. Speak the users’ language
2. Minimize cognitive load
2.1. Miller 1956 – 7 Concepts (+/- 2)
3. Multimedia principles
3.1. Images and text that explain for one another
3.2. No extra details – only what is required; no unnecessary images
3.3. Highlight important information
3.4. No busy screens/backgrounds/fonts
3.5. Fitt’s law
4. Be consistent
5. Colors/fonts/layout – across the site/app
5.1 Colors – 2-4; fonts – legible; layout – Grid and organized
6. Follow current font, color, layout trends
7. Provide feedback
8. Provide clearly marked exits
9. Provide shortcuts
9.1. Breadcrumbs
10. Deal with errors in positive and helpful manner
11. Develop for the output technology – resolution, colors, golden ratio/rectangle
12. Rule of thirds
13. Provide help and documentation
13.1.Site map
14. User friendly layout
14.1.Buttons/links easy to find/use
14.2.This will vary based on audience and objectives
14.3.Color, fonts, layout, sizes