This is exciting news. I think they are doing this as competition heats up. I think this will bring a lot of people back to spotify on their mobile devices.
Now this is interesting and something that SiriusXM and Pandora need to look out for. Spotify is coming to Ford Sync. For those that do not know what that is, its the ability for your phone to connect to your car and play through its speaker. Now this is just Fords and technically you can do this anyway through bluetooth, but it is something to watch out for.
Here are my thoughts on spotify….
What is spotify?
It is a music service that you can use on your computer, mobile phone, or tablet. There are two main features. One is a radio. The second is a playlist where you choose any song and then you can play that song. The service is free on your computer. The radio service is free on your phone/tablet but you need to pay $10 a month to have access to your playlist and offline listening.
Radio service thoughts.
The radio is fine, but it is just like Pandora. I think Pandora has the market cornered here so I could really care less for this service. If you are looking for an alternative to Pandora then this service is great I guess. And this service is free on all devices, but then again so is pandora.
Playlist service thoughts.
The playlist idea is pretty cool. I like that its free on my PC. I do not like that you have to pay for it on your phone/tablet though, even if you are using wifi. I figured out that if I just bought all the songs I like from like amazon or itunes, I would actually spend less than the $10 a month spotify fee and actually own the mp3s. So why pay the $10? Well I wont. Like myself, I would imagine that most people already have most of their favorite songs on their computer, so that 1 new song I like every few months is not worth paying the spotify fee for.
How do I think spotify could improve and move forward?
The only way spotify is going to survive is if they make that playlist feature free. I personally am probably only going to use spotify on my PC. For phone/tablet radio I already use Pandora. I would switch to spotify if it were free. Essentially spotify would make money from me if they had ads on their free playlist service. Instead I will hardly be using the service. There is just too much competition from similar playlist services like Google and Apple which dominate the mobile market for spotify unless their service becomes free.