Neilson’s Annual Survey of Video Game Use

admin — Sat, 10 Mar 2012 13:17:25 +0000

Neilson’s latest report shows the latest trends in video game use. Here are some of the stats:

Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
Android4Fun gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009
65 percent of consoles are located in the living room; Nintendo Wii leads (75 percent) but Kinect for Microsoft Xbox 360 is helping to shift that platform toward communal spaces

– survey conducted among a general population sample of n=3,000 in the United States, October 2011.

neilson – Dr. Ray Pastore's Instructional Technology Blog