Many times clients, students, peers, etc. come to me and say “We want to build this in Flash/Articulate/Insert fav software here”. My first comment is: What are the learning objectives? Then I look at the needs analysis and instructional strategies to be used to see if they all align. Too many times does the justification for the technology used not coincide with the learning objectives.
What happens is that we tend to get caught up in the technology side of things. I guess this is common as we are instructional technologists, however, this is not what we want to get caught up in. Remember, technology is a tool that helps us teach material. It is an aid. We use it when it is the best method to accomplish our goals and objectives (even though sometimes realistically its our only option). So often I see training developed in an advanced authoring tool like Flash that probably could have been developed in PPT, which would have saved money and development time, and still met the learning objectives.
So what question should clients, students, peers, etc. be asking? They should be asking: Here are our learning objectives, what are the best technologies/instructional strategies to convey them to the learners? This is much better than the other way around. Remember, objectives should guide instructional strategies and the technology used, the technology shouldnt guide how the objectives are presented. They should be presented using a strategy that is effective, not one limited by software.