I am wondering where this app will go in the future. There is a great potential for educators to write/publish their own work. However there is one BIG question that jumps into my mind. Havent we been able to publish our own work, for use on the computer, in Word/PDF/Blog/Website form, for many years now? The answer is YES. So I am a bit confused. I would like to see this tool take off but are people going to have the time to use it? Why will this take off when regular internet/blog publishing, which is the same thing, didnt (as far as texts are concerned)?