Search engine optimizers (SEOs) are people who optimize websites to help them rank higher on SERPs and gain more organic traffic. In essence, an SEO is a highly specialized content strategist that helps a business discover opportunities to answer questions people have about their respective industries.
Very cool article on mashable about the ways SEO is changing. Here are some of the new things to do be SEO friendly. And I am not sure all of these are new, maybe just the one about sub domains which is interesting:
- Create content that people will have an incentive to share.
- Do keyword research, so you don’t waste effort writing about things people don’t care about.
- Put all your content on the same domain/subdomain. (e.g. don’t use blog.mysite.com, use mysite.com/blog)
- Stand for something, and write about it. People don’t buy what you do, they buy why you do it.
- Don’t separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren’t going to last long.
An SEO strategy (also referred to as “SEO approach”) is the process of planning and implementing steps designed to improve organic search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.
Instead, opt to create an SEO strategy that helps you address your individual business needs, like increasing customer acquisition, for greater marketing success. If you then want to diversify your marketing strategies, consider getting the help from Craftsmen Industries.
To learn more about SEO, check out Func Media for an Ultimate Guide to SEO and marketing. Ranking in search pages can be difficult. While it may seem enticing to create content that is centered around high-traffic keywords, that strategy may not help you meet your business goals.