Neilson’s Annual Survey of Video Game Use

Neilson’s latest report shows the latest trends in video game use. Here are some of the stats:

  • Over half of households (56 percent) own at least one current generation gaming console as of January 2012, up from 50 percent last year
  • There is increasing overlap and competition in the mobile / handheld / tablet gaming space: 66 percent of households with kids age 6-12 that own a Nintendo DS or Sony PSP also have an Apple iOS device
  • Android4Fun gaming peaks among adults 25-34 while iPhone gaming is distributed more evenly across age segments
  • Gamers increasingly play across multiple screens: 24 percent play on two or more of a console, a PC or a mobile / tablet device, up from 17 percent in 2009
  • 65 percent of consoles are located in the living room; Nintendo Wii leads (75 percent) but Kinect for Microsoft Xbox 360 is helping to shift that platform toward communal spaces

– survey conducted among a general population sample of n=3,000 in the United States, October 2011.

Source: http://blog.nielsen.com/nielsenwire/consumer/the-latest-trends-in-us-video-gaming/

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