I just saw a discussion on LinkedIn about this topic and ran into the issue during my student comprehensive exams. I will also write about it at some point but for now I have created a quick video. The main idea: You need to first look at your analysis, objectives, and instructional strategies before you choose your technology. Otherwise you might be setting yourself up for failure if the technology cannot deliver and meet your goals. Too often people ask me if they should be using Flash or Captivate or Articulate and I say: What are your objectives? What are your strategies? What does your analysis say? Is that really the best tool? Do NOT choose technology first:)